- Market size continues to expand
The European and American markets (the United States, Germany, France, etc.) are still the main consumption areas, accounting for more than 50% of the global market share, and consumers prefer high-end, durable outdoor furniture.
The Asia-Pacific market (China, India, Southeast Asia) is growing fastest, driven by urbanization, the expansion of the middle class and the recovery of the tourism industry, and is expected to grow by more than 8% in the next five years.
- Consumption trends: from functional needs to lifestyle upgrades
(1) Outdoor living at home
- After the epidemic, consumers pay more attention to creating outdoor living spaces such as balconies, terraces, and gardens, which promotes the popularity of modular, foldable, and multi-purpose furniture.
- The concept of "outdoor living room" has emerged. Consumers not only buy tables and chairs, but also match them with parasols, outdoor carpets, lighting decorations, etc. to enhance the overall atmosphere.
(2) Growth in commercial demand
- The hotel, homestay, and catering industries have a strong demand for durable, beautiful, and easy-to-clean outdoor furniture, especially resorts and open-air cafes.
- The popularity of shared office spaces and rooftop bars has also driven the sales of stylish and lightweight outdoor furniture.
(3) High-end and personalized
- Consumers are willing to pay a premium for products with strong design and high-end materials. For example, products made of teak, aluminum alloy, PE rattan, etc. are more popular.
- The demand for customization has increased. Some brands provide personalized choices of color, size, and function